Blurb Expanding to Include Magazines
In a very interesting move for writers, the creative publishing platform Blurb has released two additions to its on-demand print products – Magazines and Brochures. These new products, available via an Adobe® InDesign® plug-in, combine print-on-demand flexibility with quality and design capabilities to meet the individual needs of consumers and organisations, regardless of how big or small the job.
Until now, those looking to create high-quality product catalogues, promotional material, look books, brand presentations and brochures in small quantities were limited by minimum order requirements, resulting in high, unattainable costs. Blurb’s new on-demand offering allows consumers and businesses to print low-volume orders in one week, which can be easily updated and reprinted. This results in lower development costs, no inventory management or storage costs, and much less waste.
Whether you are looking to produce a literary magazine, an anthology of work, or a brochure promoting your book, these services are well worth looking at.
Blurb® is a creative publishing platform that “unleashes the creative genius inside everyone” with easy to use platforms that enable you to design, publish, market and sell professional-quality print books, magazines and ebooks. Bookstore and online marketing tools enable customers to sell their work, and keep 100% of their profit for print books and 80% of their sales price for ebooks. Blurb’s social and community features allow customers to create and share Blurb books across social channels with ease.
Blurb was founded by Eileen Gittins in 2005, and includes a team of design, Internet and media veterans who share a passion for helping people bring their stories to life. In 2010, Blurb shipped over 1.4 million books to 69 countries. In 2010, Blurb was ranked the fastest growing media company on the Inc. 500. Blurb is based in San Francisco with offices in London.
Eileen Gittins, Blurb’s CEO and founder said of the new service, “Creating a distinctive print marketing piece used to mean printing thousands of copies and take weeks to turnaround, “With our new brochure offering, the minimum order is one copy, the turnaround time is a few days and there are multiple options for cover finishes. Our new magazine offering is perfect for the way that people create and consume content today in short, sharp bursts. Who doesn’t want to see their work published in a magazine?”
High-Quality Printing Meets Ease of Design
Blurb Magazines and Brochures, both of which are made using Blurb’s platform and its plug-in for Adobe® InDesign®, let anyone create customised publications that push the creative edge. Both products are printed on HP Indigo presses – the industry’s leading printer for on-demand publishing.
Blurb Magazines are affordable, lighter-weight, perfect-bound, 20 to 240- page publications ideal for creative and editorial content. Blurb Brochures, is ideal for creating customised business collateral, range from 4 to 48 pages and offer saddle-stitched binding and a selection of cover finishes. Both Magazines and Brochures are offered initially in 8.5 x 11-inch formats. An A4 range is also being developed, for likely release early in the New Year.
Customers can easily convert their Blurb Magazines or Brochures to digital versions as ebooks for the iPad® or as PDFs for easy sharing and dissemination. No minimum orders are required to create Blurb Magazines or Brochures, but customers creating publications in bulk can take advantage of Blurb’s volume orders discounts.
“With both of these new products, we are leveling the playing field; now individuals and businesses can look as impressive as their much larger competitors,” Gittins said.
Magazines are priced from just £6.95 for a 20-page publication whilst brochures are available from £3.95 for the 4-page option. Volume discounts for both start at 7 copies.
It’s certainly set us here are writing.ie thinking!