LET’ S SHARE A MILLION STORIES, SAYS WORLD BOOK DAY
To kick off the New Year and get ready to celebrate World Book Day 2020 (Thursday 5 March), the charity behind the biggest celebration of books and reading is calling on the nation to get involved in an unprecedented mass super-share – and SHARE A MILLION STORIES. Building on the phenomenal success of the Share a Story campaign, now entering its third year, the super share will take place during World Book Day Week (27 February – 29 March) and aims to spread the love of books and reading for pleasure in schools, libraries, bookshops, at home, everywhere and anywhere.
Research shows that sharing stories together has long-lasting effects on a child’s future and being read to is critical in igniting enthusiasm for reading. Reading for pleasure is the single biggest indicator for success in life, more than family circumstances, educational background, or income.
• Reading for pleasure is in decline: only 29% of 0-13s read for pleasure daily
(down from 30% in 2017).
Source: Children’s Reading for Pleasure: Trends and Challenges, Egmont, 2019
• The number of parents sharing stories
with their children is also in steep
decline: only 56% of 3-4-year-olds are
read to daily or nearly every day (69% in 2013).
• Fewer than 19% of 8-10-year-olds are
read to daily or nearly every day (down from 25%).
Source: Understanding the Children’s Book Consumer Nielsen, 2018
What is SHARE A MILLION STORIES?
Building on the phenomenal success of the World Book Day Share a Story campaign, World Book Day is calling on everyone across the nation to SHARE A MILLION STORIES for 2020. This mass- participation initiative aims to start a Reading Revolution by kick-starting new reading behaviours in families throughout World Book Day month (27 February – 29 March) and beyond.
Who can take part?
Anyone can participate in the campaign: families, schools, bookshops and libraries, nurseries, etc. Once registered at worldbookday.com/share-a-million-stories participants are able to find out everything they need to know including guidelines, FAQs, story-sharing tips and information on what counts as a story share.
What is a Story Share?
Sharing a story is being read to or reading with an adult, sibling, friend (or even a pet), anyone! All reading (for a minimum of ten minutes) counts as a story share, from picture books to audiobooks to comics and graphic novels. This can take place at any time throughout the day, from breakfast until bedtime – at the breakfast table, on the bus, in the bath, or in bed.
A story share is reading with children for at least 10 minutes, and if you have a group of 10, 20 or 100 children, that’s 10, 20 or 100 story shares to add to the nationwide total.
Are there prizes to be won?
Of course there are! Each week, from 27 February – 29 March, families, classrooms, nurseries, libraries and bookshops who are sharing stories and logging them on the World Book Day website, could win a host of amazing prizes, including £1,000 worth of books, £100 of National Book Tokens or an exclusive signed Rob Biddulph print.
Can we see our progress?
Yes, the national total of stories shared will be visualised on the World Book Day Share-o-meter, designed by official World Book Day illustrator Rob Biddulph, online at worldbookday.com/share-a- million-stories
Monday 20 January
Register your pledge to support our campaign. You will also be registered for the chance to win
incredible book prizes every week from 27 February – 29 March 2020.
Thursday 6 February
Look out for your email inviting you to create your profile to record the number of stories you’re sharing during World Book Day month.
Thursday 27 February
On your bookmarks, get set . . . SHARE! You can start to log your story shares on the World Book Day
website and our Share-o-meter will update to show the live total shares.
Thursday 5th March
World Book Day 2020!