Launches the Inaugural Indie Champions Awards | Guest Bloggers | Wordspark

ADRIAN WHITE, the online bookstore on a mission to support independent bookshops, is today launching the annual Indie Champions Awards, recognising the individuals and organisations that have supported independent bookshops the most using in 2022.

Launching just after’s second anniversary, with nearly £2.5 million generated for independent bookshops since inception, the awards aim to shine a light on authors, publishers, podcasts, festivals and more that have taken concrete steps to support independent bookshops through, as well as using the platform in new, creative ways.

Spanning ten categories in total, the shortlists for the Author, Publisher and Organisation categories are announced today. Winners across all categories, including the data-driven Indie Champion Title of the Year and Indie Champion List of the Year (the title and list that generated the most money for indies in 2022 respectively), will be unveiled virtually on Wednesday 25 January 2023.


Including Fiction, Non-Fiction, Children’s, and Lifestyle and Culture, this category recognises authors who have done the most to support indies through this year, combining efforts made by the authors themselves and concrete funds generated for the indies as a result.

Notable author efforts include linking to, promoting the platform’s mission, providing additional or exclusive content in the form of a list, author letter or video, or being available for’s popular book-as-ticket events or’s Town Halls for booksellers that use the platform.


This category honours publishers and publishing divisions who have done the most to support independent bookshops through Both categories of Overall Publisher and Publisher Professional of the Year look to recognise a combination of efforts made and the resulting funds generated for the indies.

Publishers have been shortlisted for their efforts to include consistent online linking to indies, tagging or linking in their digital marketing activities, and regular collaboration to develop creative campaigns, including access to authors, exclusive content and competitions.

Notable efforts of publisher professionals include bringing a distinct offer to within wider marketing activities, first-class support covering sales, marketing and publicity, developing new ideas on how to make the most of, championing the platform within the publishing house and helping reach new audiences.

·       Overall Publisher

  • Publisher Professional of the Year
    • Vicky Boff, Marketing Director at Hodder & Stoughton
    • Richard Green, Independent Bookshop and Wholesaler Manager at Pan Macmillan
    • Glenn Holmes, Sales and Marketing Manager at Bloomsbury
    • Katrina Northern, Marketing Manager at Vintage


Honouring the podcasts that have the most to support independent bookshops through, the podcasts shortlisted have demonstrated consistency in creating lists featuring the books mentioned in each of their episodes, using links on their website and social media, and mentioning on-air.


This category awards the organisations or individuals who have used in the most innovative way this year, with their efforts contributing to’s mission to support independent bookshops. Notable efforts include imaginative content creation with author lists, media partnerships including TikTok, consistent use of’s links, speaking at’s Town Halls and more.


In addition to authors, publishers, publishing professionals, podcasts and organisations, the Indie Champions Awards will also recognise the single title that generated the most money for independent bookshops in 2022 – the Indie Champion Title of the Year – as well as the list that has cumulatively generated the most money – the Indie Champion List of the Year. For these two categories, the winners will be chosen purely based on sales figures, with data collected until 31st December 2022.

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