NEW BUSINESS-FOCUSED ONLINE COURSES LAUNCHED WITH SUPPORT FROM CREATIVE SKILLSET – BURSARIES AVAILABLE
What business can learn from the movies, what documentary can learn from drama and how organisations can communicate more effectively
The Professional Writing Academy has launched three new 5-week online courses for communications professionals: Storytelling for Screen (Factual & Entertainment TV), Telling Stories for Business, and Introduction to Marketing Writing.
The courses have been made possible by the support of Creative Skillset, and have been approved as part of an informal or formal continuing professional development (CPD) programme.
All three courses will start on 18 January 2016, and applications are open now. Bursaries for UK-based professionals for up to 50% of the cost are available for all of these courses on a first-come, first-served basis.
About the courses
Storytelling for Screen (Factual/Entertainment TV) with John Yorke and Peter Dale|18 Jan|5 weeks|£900 (£450 with Creative Skillset bursary)
Based on Into the Woods, John Yorke’s bestselling book on story structure, Storytelling for Screen will give participants an understanding of how all stories work and how to apply dramatic storytelling principles to factual and entertainment programme making.
Telling Stories for Business with John Yorke|18 Jan|5 weeks|£1500 (10 places at £1250 with Creative Skillset bursary)
Created with former head of BBC and Channel 4 Drama John Yorke, Telling Stories for Business focuses on why stories work in the way they do and how using storytelling techniques can benefit business communications and broader engagement with clients, partners and employees.
Introduction to Marketing Writing with Piers Alder|18 Jan|5 weeks|£900 (£450 with Creative Skillset bursary)
Learn how to craft effective marketing materials and find out how using the right tone and approach can transform your business communications. Developed with experienced copywriter and tutor Piers Alder, this course is aimed at communications professionals who want to learn the secrets to writing successful adverts, websites, brochures, newsletters and more.
Bursaries are available for professionals who may find it hard to access or fund face-to-face professional development opportunities.
This includes freelancers, sole traders, people in startup companies or micro-businesses or situated in rural areas. Also, people seeking to develop their professional skills following a work break for childcare, redundancy, or following a period of illness can apply for bursaries.
Storytelling for Screen (Factual & Entertainment TV), Telling Stories for Business, and Introduction to Marketing Writing all start on 18 January 2016 and run for 5 weeks. For more information about all Professional Writing Academy courses, please see https://www.profwritingacademy.com
This project has been partly supported by HM Government with Employer Ownership funding
About the Skills Investments Funds
Working in partnership with industry and informed by leading research, Creative Skillset directs collective investment through the Skills Investment Fund to create new and innovative training in priority skills and in-demand roles to ensure growth in the UK’s Creative Industries.
About Creative Skillset
Creative Skillset empowers the Creative Industries to develop skills and talent; we do this by influencing and shaping policy, ensuring quality and by securing the vital investment for individuals to become the best in their field and for businesses to grow. As the industry skills body for the Creative Industries, we work across film, television, radio, animation, games, visual effects, fashion, textiles, publishing, advertising, marketing communications and performing arts.