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Blurb Launches Expert Dream Team to Help Authors Self Publish

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Blurb, the independent book and magazine publishing platform, today announces Dream Team, a marketplace of creative industry professionals with expertise in copy editing, developmental editing, book design, art direction, illustration, photography, cover design, ghostwriting, ebook conversion, and more.

Dream Team is designed to introduce professionals to authors and businesses allowing them to easily identify and assemble a handpicked team of collaborators to help them complete their projects to a higher standard–driving more demand and promotional opportunities and ultimately increasing sales and revenue for Blurb authors. The Dream Team is a global service, but there are already a number of collaborators based in the UK and Ireland available to hire right now.

“Just because one is self-publishing doesn’t mean one should do it all by oneself,” said Gittins. “Over the years Blurb has been asked for personal recommendations for editors and designers, so when it came time for us to launch a service we decided to continue with the same individualized approach. Having access to the right publishing talent is one advantage that traditional publishers have previously held over self-publishing platforms but we feel strongly that hiring an editor or a designer is a deeply personal thing. That’s what the new Dream Team will offer, easy access to the right talent for you. I can’t imagine being assigned to someone or worse yet, assigned a number of hours of editorial help as part of package,” Gittins concluded.

While Dream Team is an obvious fit for authors looking to sell their books, it is also ideal for those in the B2B space who wish to publish magazines, books, and ebooks for business development, fundraising, advertising and promotion, sales support, gifts, and more. Dream Team will help businesses complete their projects faster, and ensure that the finished product is excellent.

“As business books continue to make up a growing percentage of our revenue, having the right programs in place to support this community is critical,” said Gittins.

Blurb’s inaugural Dream Team is composed of 50 experts – many of whom are in the UK and Ireland – with the majority offering expertise in more than one category. There are some collaborations that will benefit from face to face opportunities to meet, thus the goal was to have geographic dispersion.

Dream Team collaborators are a highly curated group of professionals who have supplied references, links to publicly available examples of their book/magazine work (digital and/or print), plus a bio and photograph of themselves. Blurb users will be able to access the profiles for each of the experts and then fill out a project description requesting an introduction. Blurb will forward the requests to the respective Dream Team collaborators; at that point all communication will happen directly between collaborator and author/business. The parties will agree to their own terms and fee structures.

Blurb has tapped publishing industry veterans Richard Nash and Molly Barton to handpick and vet the initial Dream Team collaborators, populating the group with a range of experience that offers a commensurate range of price points while meeting the Blurb community’s quality expectations.

Introductions to the vetted Dream Team collaborators will be available free of charge as part of the most extensive publishing platform available to independent authors and businesses today. “We are fortunate that we have strong demand within our community and thus will financially benefit from increased title completion rates as well as higher unit sales, which allows us to offer the service for free,” said Blurb founder and CEO, Eileen Gittins.

Blurb will expand its Dream Team group as it learns where demand is greatest. Prospective collaborators are welcome to submit their qualifications via the Blurb website – offering new job opportunities for all those whose skills can be applied to publishing. In addition to expanding within the existing expertise categories, Blurb will add new categories in subsequent phases.

“Our first group of Dream Team collaborators are focused on publication creation; the next phase will expand to include the business side of publishing, including business managers, publicists, social media, and marketing professionals, and the like. These folks will help drive discovery, audience development, and book/magazine sales,” said Gittins.

Blurb was founded on the premise that everyone – not just the talented few – should be able to publish, share, and distribute beautifully realized digital and print books with first class production values. Whether creating books for friends and family, for business colleagues and prospects, or for global audiences who may wish to buy your book, Blurb’s platform is built for you. By creating a business model that enables the company to profit on a unit of one, Blurb has opened up the world of publishing to everyone who has access to a computer and a story to tell.

Blurb’s independent publishing platform offers the ability to design, publish, share, market, distribute, and sell both digital and print books. Blurb also puts book creators in full control by providing a comprehensive publishing toolkit: a suite of free book design tools including Blurb BookWright™, an Adobe InDesign® plugin and Adobe Lightroom® integration, a variety of print and distribution options, book format and paper choices, and online selling and social sharing tools.

Launched in 2006 by CEO Eileen Gittins, Blurb now enjoys global scale via more than one million book authors, resulting in nearly three million unique book titles so far.

For more info check out  www.blurb.co.uk

About the author

  • allianceindependentauthors.org
  • www.designforwriters.com

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