From the archive: as the latest iteration of lockdown looks set to continue, we re-visit this invaluable piece from Amanda.
The world has become a strange place since the pandemic. In-person events have been cancelled including book launches, and authors and publishers are now having to rely on pre-sales and new marketing techniques to get their work noticed. In this week’s column, I thought I’d look for some book marketing tips for use during Covid 19 that should help you gain some traction on your new releases. We’ve already seen Super Thursday with almost 600 books published and with the pandemic publishing back the dates of so many releases, marketing has become more important than ever. These tips can be used by both traditionally published authors and those who self publish.
- https://pennpress.typepad.com/pennpresslog/2020/04/book-promotion-tips-for-authors-during-covid-19.html – Book Promotion Tips for Authors During Covid 19: This first article comes from the University of Pennsylvania Press and there are a total of 8 different tips. Not all of them will relate to your specific needs but there are some that you might use such as being a guest on a podcast or writing guest blog posts.
- https://insights.bookbub.com/publishers-book-marketing-covid-19/ – How Publishers Are Approaching Book Marketing During Covid-19: This is a post from BookBub and the beginning of this article includes a link to a post on how authors are approaching promoting their books. In this post there are some example that you can use yourself or suggest to your publisher. This includes sending emails to newsletter subscribers, having meet the author live question and answer sessions on their social media pages, hosting virtual book festivals, virtual readings, and more. There are some great suggestions in this article.
- https://blog.submittable.com/book-marketing-in-late-2020-tips-for-publishers-and-writers-who-arent-jerks/ – Book Marketing in (Late) 2020: Tips for Publishers and Writers Who Aren’t Jerks: This post was written in August so is very much up to date and talks about the impact that Covid-19 has had on book publishing and what you need to do to help boost sales. One of the big things is that writers and publishers need to get creative online and use the internet and social media to their advantage. There is an audience that can be reached and there are links in this post for those who want to look at virtual author appearances, online author events, virtual book tours, and more. This article has an excellent section on how you can use the free time you might have to educate yourself, read, submit more, and keep up to date with everything that is going on.
- https://greenleafbookgroup.com/learning-center/book-marketing/10-creative-book-launch-ideas-during-covid-19 – 10 Creative Book Launch Ideas During Covid-19: This post from Greenleaf Book Group offers 10 ideas that you can use if you have a book launch coming up. There’s information on how to use your advertising budget wisely and take it online with social media platform. There information on email marketing, Instagram Story Takeovers, book launch parties via Instagram and Facebook, creating custom book hashtags, and more.
- https://blogs.constantcontact.com/how-to-sell-books-during-the-covid-19-quarantine/ – How to Sell Books During the Covid-19 Quarantine: Studies have already shown that during lockdown there was a surge in reading with more and more people escaping into a good story. E-books have become a big emphasis as they are readily available and with book shops closed, many readers turned to the e-book. This article lists 5 ways to market your book during Covid-19 and I’m sure you’ll find a couple of ideas that you can use to your advantage.
- https://www.chistell.com/africanamericanfiction/10-tips-book-marketing-during-covid-19/ – 10 Tips Book Marketing During Covid-19: This is another article that provides some great tips on how to boost your book sales during the pandemic. This tips all support social distancing and include things like hosting live readings on Facebook, scheduling radio interviews or podcast interviews, building your author newsletter, and so on. Some take a great deal of time and effort, such as mailing lists, but others can be done at any time, such as Facebook lives. Have a look through the list and see what excites you.
- https://www.austinmacauley.com/us/blog/tips-authors-book-promotion-while-practicing-social-distancing – Tips for Authors For Book Promotion While Practicing Social Distancing: This is a short read with just 4 tips that you can use. These include virtual events, online reading sessions, author book clubs, and promoting e-books and audio books.
There are lots of different ways that you can promote your books while practicing social distancing and adhering to all the government guidelines. One thing is for sure though, social media is no longer an optional choice. You need to have a social media presence and video is proving to be one of the biggest things for both readers and authors. Readers still want to connect in person and live videos and virtual events are the closest way to do this. I hope you’ve enjoyed today’s links, and if there is a topic you’d like to see covered, be sure to get in touch.
(c) Amanda J Evans