Book marketing has changed over the past year and a half so this week I thought I’d take a look at the book marketing trends for 2021. The links I’ve chosen all offer tips and advice on how to navigate the different world we find ourselves in and how authors, traditionally and self-published, can market their books to readers. I hope you find these links useful and they offer some insider tips that you can use for your book marketing.
- https://shaylaraquel.com/blog/2021marketing – 30 Book Marketing & Author Branding Strategies for 2021: The first article this week looks at the different ways to brand yourself online as well as providing statistics on social media and how it is used. These are really interesting and worth reading if nothing else. The book marketing strategies are then broken down over the different social platforms explaining how you can brand yourself as an author. The post covers Instagram, Facebook, Twitter, LinkedIn, Pinterest, TicTok, and YouTube. It also covers blogging, book readings, and others including Amazon Live (which I’d never heard of).
- https://www.smithpublicity.com/2021/01/5-book-marketing-predictions-for-2021/ – 5 Book Marketing Predictions for 2021: This next article is from Smith Publicity and it looks at what book marketing trends we should see in 2021. The first of these is Podcasts which are predicted to continue growing. Virtual interviews with authors are set to continue as well and printed newspapers on the decrease. There’s a section on how independent books shops can be used as well as radio interviews. There are statistics included and this can give you a good idea of how to plan your book marketing strategy going forward.
- https://www.amarketingexpert.com/2020/12/15/21-awesome-book-marketing-predictions-and-promotions-for-2021/ – 21 Awesome Book Marketing Predictions and Promotions for 2021: This article shares 21 things you can do to help with your book marketing in 2021. The first of these is videos which have become increasingly popular over the past year. Author events are also discussed with a focus on Zoom or Facebook live events. There’s information on collaborating with other authors and virtual book clubs. Audiobooks are discussed as are Podcasts. Email lists, Facebook Groups, selling from your website, and more. There’s a lot in this article but it is well worth reading.
- https://nonfictionauthorsassociation.com/top-5-book-marketing-strategies-for-2021/ – Top 5 Book Marketing Strategies for 2021: While this article is aimed at non-fiction writers, there are some tips that fiction writers can use too. The first of the tips is to look at Podcast interviews and there is plenty of advice in this section. The second is Amazon Ads, followed by email lists and how you can build them. Connecting with your tribe is tip number 4 which is always a great idea no matter what you write. The last tip is on bulk sales strategies.
- https://scribemedia.com/book-launch-checklist/ – How to Successfully Launch a Book in 2021: This article comes with a checklist of things to do so I suggest bookmarking it to have later. There are a number of sections including how to think about your audience and the readers you want to target. There’s some great tips on early reviews as well. The next section is the pre-launch checklist which is all the things you need to do before you book releases. For self-published authors this includes Amazon pricing, keywords, and Amazon Ads. There’s also writing articles and social media posts. The next section is the launch day checklist and then there’s a launch week checklist. This article is packed with valuable information and definitely worth the read.
- https://smartauthorslab.com/book-marketing-strategies-how-to-be-powerfully-consistent-in-2021/ – Book Marketing Strategies: How to Be Powerfully Consistent in 2021: If you prefer to watch the video for this article you can. The article is about three strategies that will help you be more consistent in your book marketing in 2021. The first of these tips is to figure out the why. Why do you do what you do? There are a number of great questions in this section. Tip 2 is about the minimum viable and keeping things simple. The goal is to get in front of your target readers and essentially you only need one way to do this. Tip 3 is to add marketing to your calendar and create a schedule so it doesn’t become overwhelming.
- https://www.ingramspark.com/blog/the-ultimate-book-marketing-timeline-for-indie-authors-part-1 – The Ultimate Book Marketing Timeline for Indie Authors: This final article is from IngramSpark and it includes a great infographic on the 7 phases of the book marketing timeline. This includes before you start writing, as you begin writing, while you are writing, while your book is going through edits, two weeks before release, release day, and post release. Each of these is broken down with questions you can answer to help plan your marketing strategy. There’s information on building your author brand, creating book metadata, author websites, devising a social media strategy and revising it if necessary. There’s pre-publishing strategies, promotional material, reviewers, and much more.
I hope you’ve enjoyed all the links this week and have some ideas on how to market you next book in 2021. If there is a topic you’d like to see me cover, all you need to do is get in touch with me via any of my social media links.
(c) Amanda J Evans