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Building Your Street Team: Really Useful Links by Paul Anthony Shortt

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Article by Paul Anthony Shortt ©.
Posted in Resources (, ).

What is a street team? You might not have heard of the term, especially if you’re not familiar with marketing advice given to self-publishers. A street team is essentially a group of people who can help you promote your work. Typically they’re most useful as you come up to a new release, but they can be helpful even beyond that.

This can be a daunting prospect. I mean, not only do you have to write the book and self-promote it, but now you have to manage a whole team of people as well? And that’s to say nothing of the added responsibilities if you decide to self-publish rather than opt for the traditional route.

While you’ll usually hear talk of street teams restricted to more experienced self-publishers, rather than newbies or traditionally-published authors, there’s no reason why you can’t learn more about it. You never know, this could be the difference between a mediocre launch and successful sales.

1: What Exactly is a Street Team? – We’re going back a good while to a Writer Unboxed article which looks at the basics of what a street team is and what one can do for you.

2: How to Develop a Street Team for your Book – Next we’re with Writer’s Digest, exploring in more depth how to assemble your street team and make sure you build a fair and effective working relationship.

3: 6 Steps to Build a Street Team and Promote your Book – iUniverse explores some of more granular aspects of ensuring you have the right people, and give the right tasks and motivation for your street team.

4: 22 Ways to Leverage a Street Team for a Book Launch – Now that you’ve got the groundwork done, the next thing to do is determine how best to put your team to work. With your launch coming up, everyone will need to know their roles.

That’s it for this week. Good luck!

(c) Paul Anthony Shortt


Paul Anthony Shortt believes in magic and monsters; in ghosts and fairies, the creatures that lurk under the bed and inside the closet. The things that live in the dark, and the heroes who stand against them. Above all, he believes that stories have the power to change the world, and the most important stories are the ones which show that monsters can be beaten. Paul's work includes the Memory Wars Trilogy and the Lady Raven Series. His short fiction has appeared in the Amazon #1 bestselling anthology, Sojourn Volume 2. Website: http://www.paulanthonyshortt.com Facebook: https://www.facebook.com/pashortt Twitter: @PAShortt.