When I first heard about Twitter, what feels like many moons ago, I remember saying to author Noelle Harrison that it had to be brilliant for books – often it’s a ‘whispering campaign’ that sees a book really hit the big-time – literally people talking about it create interest and sales (we’ve seen that this year with the Fifty Shades phenomena). And Twitter seemed to me to be one big place to chat, share thoughts and recommendations. Once I dipped my toe in, I saw that it was ideal for the overworked and time poor book trade (and authors) – Twitter’s very medium, 140 characters, means communication is quick and effective.
But as a new author or an author new to Twitter, how do you know who to connect with and stop that feeling that you’re shouting into a cave?
The Bookseller is the main trade magazine focusing on the publishing industry. Online and in print by subscription it has a range of free resources that give you access to its valuable content by email.
In print, The Bookseller has been the leading business magazine for the book industry since 1858. It is the weekly source of incisive, objective industry news and analysis, reaching all major booksellers and publishers in the UK and in nearly 100 countries worldwide. The magazine also has an active seminar programme and the Bookseller retail awards.
Founded in 1997, the latest version of theBookseller.com was launched in March 2012. The website provides daily news and comment about the book business, starting at 8am with the latest digest of press reports about the publishing sector and financial updates from the City. Regular news updates from The Bookseller’s news desk follow throughout the day. The site also includes opinion, blogs, author and trade profiles and features about the book business, as well as an extensive and searchable archive of previously published content.
TheBookseller.com makes extensive use of the authoritative Nielsen BookScan data, bringing subscribers the Official UK Top 50 plus more detailed charts updated daily. The site also includes the most comprehensive database of publishing jobs available online in the UK.
TheBookseller.com publishes two daily news emails, a Morning Briefing sent at 9am, and a News Plus email for subscribers as and when news breaks. The site also publishes a weekly rights email, Rights Report, and a weekly jobs email.
It’s content is invaluable for anyone wanting to break into the industry.
For those wanting to get the full benefit from Twitter, theBookseller.com also has a dedicated Twitter page listing detailing a full range of Twitter IDs for those in the trade – they’ve done all the hard work for you! Check out their page here: Find, follow & connect with the book trade on Twitter
For up to date information follow @thebookseller @thefuturebook and The Bookseller columnists and journalists @missdaisyfrost (who is fabulously entertaining!)@tomtivnan @flissywood @KatieFQ @caowills @philipdsjones @benedictepage
These are just some of the categories listed on TheBookseller.com Twitter connect page (more added all the time):
Publisher – Company Account | Publisher – Individual Account | Bookseller (Shop, Online, General retailer) – Company Account | Bookseller (Shop, Online, General retailer) – Individual Account | Library | Author | Agent | Editor | Illustrator / Designer | Book Industry Fair or Event | Literature Festival | Literature Prize | Reviewer | Book Trade Association | Book-related Charity | Book Blogger | Book Social Network | Supplier to book trade | Marketing Services | Other Book Media / Journalist | Other
You can see there are many authors, agents and editors listed. However if you are a new author looking to approach an agent, Twitter is a very useful tool to enable you to get to know an agent or editors likes and dislikes, but it is NOT the place to query an agent. Do this professionally through the correct channels, ensuring your submission follows their guidelines. Using Twitter drives them mad and guarantees your manuscript will end up in the bin rather than on the top of the slush pile.
Here in Ireland Twitter has literally launched authors and books including Tweet Treats by @janetravers, A Neutron Walks into a Bar by @aoibhinn_ni_s, @TheFrogBlog, @mhdelaney and @ShirtnTie; and Colm O’Regan’s fabulous Book of Irish Mammies. Women’s fiction author Maria Duffy (@mduffywriter) found both her voice and her agent on Twitter, and has since launched two books with Hachette Ireland and sold foreign rights to both Italy and Brazil.
If you are planning the next move in your career in publishing, Twitter is a great place to start.