‘Facebook is the most commonly used social media platform with over 2.23 billion monthly users. That’s just over 1/3 of the worlds population!’ Kindlepreneur. The opportunities as a writer to reach out to readers, promote and get involved in a writing community are endless. You just have to know how to use it to your advantage. With Facebook you can have your personal private page and also have a public author page, where readers can get to know you and your writing. I have put together some articles, podcasts and YouTube videos that share guidance and advice on making Facebook work for you.
Self-publishing recommends you create a fan Facebook page (author page), this will allow new readers to follow and interact with your content. You should become familiar with the features of a fan page, especially the content scheduler. If you have your posts planned for the week and you’re consistent, your page will never go without content. Having a fan page lets you see how well different posts perform, and shows you follower demographic information. This allows you to target your content to connect with your readers. This article also gives you some tips for the sort of posts you can share, including short excerpts from your book, intro chapters, share memes and posts from other authors.
This article gives you a step-by-step guide to setting up an author Facebook page. By having an author page Kindlepreneur says that you can assemble and grow your fan base. You will have a direct line of communication between you and your readers, and a convenient way to announce releases and event.
Although Jane Friedman says that Facebook makes more sense for non-fiction authors than fiction as they can build visibility and authority in their field before publication. However, fiction authors can use it to build relationships, and be part of a community but not necessarily cultivating a readership just a potential readership. She discusses the personal profile v’s the official fan (author) page and the pro’s and con’s. Jane offers 6 key principles for using Facebook, and 5 Facebook behaviours to avoid.
Having a Facebook author page allows you to engage with and expand your audience. Writer’s Circle share 15 tips to use an author page effectively, including, to go easy on the sales pitch, stay organised, respond to every comment, use polls as conversation starters, promote and tag others, and be authentic.
Facebook marketing is an organic resource for authors that can’t be overlooked. But from book updates to event pages to promotional content, the number of tactics you can use to interact with readers can be overwhelming. This article shares 15 ways authors can use Facebook effectively including sharing excerpts to build excitement, updates and news, and foster a community of engaged readers.
This blog is worth checking out as it shares what 16 indie authors do on their Facebook author pages and offers book marketing techniques.
The Do’s and Don’t’s for a successful author page are advised here, including, don’t always talk about yourself, moan or be negative. Do keep it active, invite debate and discussion. Do remain friendly and professional.
Kristen says that to build a successful writing career you must develop a platform that allows you to reach your ideal readers and forge connections with fellow industry pros. Choose just a couple of platforms and focus on those. Be active on your chosen platforms and seek quality connections over likes and followers.
On this podcast, Tim Lewis, author of Social Media Networking, is questioned about all things writers are doing right and wrong with social media. He discusses the advantages and disadvantages of focusing on one platform instead of trying to be everywhere.
This short video explains how to learn to get the most out of Facebook as a writer.
Social media comes with the territory of being a writer nowadays and this video talks about how to get started with your author platform.
Facebook is a place to stay engaged with your readers and to attract new ones. It is informal, fun and casual. Remember to post photos and videos with your posts; people connect more with something visual. With all social media, don’t let it encroach too much on your writing time. Plan and schedule your posts. Try different platforms and see what does and doesn’t work for you. If you are hesitant to take the plunge then try following your favourite authors and see how they use it.
I hope these columns on social media platforms have been useful to you. Please get in touch if they are any topics you would like me to cover.
(c) Lucy O’Callaghan