How to Build an Author Platform: Really Useful Links by Lucy O’Callaghan

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Lucy O'Callaghan

Lucy O’Callaghan

Having an author platform is almost becoming the norm now. Showing publishers that you have reach in terms of readers and that you have a platform for a marketing campaign can play an important part in securing a publishing deal. Is not writing, rewriting, and editing to death, not enough you ask! Taking steps now to build your author platform will stand you in good stead in the long run. I have put together some articles and podcasts about building an author platform.

  1. https://self-publishingschool.com/author-platform/

This article advises you to build your author platform one step at a time. Move at your own pace, using only those tools and strategies that you feel comfortable with. You should use your author platform to create awareness about who you are and what you do, so you can boost your brand visibility. Self-publishing shares 8 steps to building an author platform. Each step has guidelines and tips, including being able to answer questions about your target readers, and identify and define your brand, website, blogging, and social media.

  1. https://thewritelife.com/build-author-platform-7-manageable-ways-start-scratch/

Start from scratch when building your author platform. Write an ‘I am fabulous’ statement. Let your statement be free flowing but work hard to pat yourself on the back. Pick just two social media channels and put together a ‘big mouth list’ with your contacts. Figuring out your persona when setting up your author platform is important. Set boundaries and decide if you are going to put yourself wholly online or only share parts/a side of you. Stick to a schedule so that while you don’t overwhelm people you are regular with updates.

  1. https://blog.reedsy.com/author-platform/

A strong author platform is something every writer wants and needs; an ability to reach readers by virtue of their name, reputation, or connections. Reedsy shares 7 ways to build your author platform, including having an author mailing list, and having a newsletter to reach people who already know you or like your writing. Set up a home on the web. Readers must be able to find you if they google you, and ideally, they’ll find your website. Build your social media following and share any publications, whether it’s stories in magazines, personal essays, or book reviews. A good way to turbo-charge your network is to express your appreciation for other people’s work and help to promote their books.

  1. https://nybookeditors.com/2020/01/author-platform-is-it-relevant-how-to-build-it/

This article comes from a video interview with a literary agent, Mark Gottlieb. He discusses the importance of author platforms for both fiction and non-fiction writers. He tells us that the approach to building an author platform for non-fiction and fiction have similarities and differences. In non-fiction, you are speaking on a subject and need to be an authority. You must show publishers speaking engagements, relevant credentials, endorsements, contributions to sites, and any previous self-published work. In fiction, agents and publishers look for awards, readings, participation in writer’s workshops, endorsements from other authors, and published work in literary magazines.

  1. https://www.writersandartists.co.uk/advice/5-ways-to-build-an-author-platform-from-scratch

Author platforms are important as they tell publishers that you can reach an audience and sell books. It signals that you’ve got visibility, a sphere of influence, and strength of brand. This article from Writers and Artists shares 5 tips to give you a boost in the right direction, including identifying your brand and being consistent, creating a sign-up form, engaging with your followers on your social media channels, and making the effort to interact in your community. Start now!

PODCASTS

  1. https://podcasts.google.com/feed/aHR0cHM6Ly93d3cubGl2ZXdyaXRlcnMuY29tL2ZlZWQvcG9kY2FzdC9jcmVhdGUtaWYtd3JpdGluZw/episode/aHR0cHM6Ly93d3cubGl2ZXdyaXRlcnMuY29tL3BvZGNhc3QvMTk3LWF1dGhvci1wbGF0Zm9ybS1pbi0yMDIxLw?hl=en-IE&ved=2ahUKEwjO0_L1_6L6AhW0lFwKHU9cD5oQjrkEegQIBRAF&ep=6

For some authors and creatives, the idea of building a platform to connect with an audience is daunting. This episode from Create If Writing podcast discusses what you need for an author platform.

  1. https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5idXp6c3Byb3V0LmNvbS8yNjk3OTIucnNz/episode/QnV6enNwcm91dC04NTcyNjM3?hl=en-IE&ved=2ahUKEwjO0_L1_6L6AhW0lFwKHU9cD5oQjrkEegQIBRAg&ep=6

Kristen from the Well Storied podcast breaks down the four foundational elements of any successful author platform, the five most popular strategies that authors use to expand their reach, and the key to successful platform growth that can make or break your success as an author.

  1. https://podcasts.google.com/feed/aHR0cHM6Ly9ib29rbWFya2V0aW5ndG9vbHMuY29tL2Jsb2cvZmVlZC9wb2RjYXN0Lw/episode/aHR0cDovL2Jvb2ttYXJrZXRpbmd0b29scy5jb20vYmxvZy8_cD00NTE4?hl=en-IE&ved=2ahUKEwjO0_L1_6L6AhW0lFwKHU9cD5oQjrkEegQIBRAd&ep=6

In this episode from The Author Hangout, they interview author and entrepreneur Leslie Truex, who shares great tips on building your author platform, reaching out to readers, and tapping into other people’s platforms to sell more books.

Self-promoting can be difficult so you need to find a balance. Don’t let yourself be overwhelmed. It takes hard work to build an author platform so treat it like a process and take it one step at a time. I hope that you have found this week’s column useful. As always, please get in touch if there are any topics you would like me to cover.

(c) Lucy O’Callaghan

Instagram: lucy.ocallaghan.31.

Facebook: @LucyCOCallaghan

Twitter: @LucyCOCallaghan

About the author

Writing since she was a child, Lucy penned her first story with her father called Arthur’s Arm, at the ripe old age of eight. She has been writing ever since. Inspired by her father’s love of the written word and her mother’s encouragement through a constant supply of wonderful stationary, she wrote short stories for her young children, which they subsequently illustrated.
A self-confessed people watcher, stories that happen to real people have always fascinated her and this motivated her move to writing contemporary women’s fiction. Her writing has been described as pacy, human, moving and very real.
Lucy has been part of a local writing group for over ten years and has taken creative writing classes with Paul McVeigh, Jamie O’Connell and Curtis Brown Creative. She truly found her tribe when she joined Writer’s Ink in May 2020. Experienced in beta reading and critiquing, she is currently editing and polishing her debut novel.
Follow her on Instagram: lucy.ocallaghan.31. Facebook and Twitter: @LucyCOCallaghan

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