Ah, the dreaded blurb. It’s up there with the dreaded synopsis, but blurb writing is a lot easier to do. In today’s column, I’ve gathered some great links and advice for you on how to write a book blurb that sells. Whether you are pursuing a traditional publisher or looking to self publish, knowing how to write a blurb and what should and shouldn’t be included is very beneficial. The blurb is what you see on the back of a paperback or hardback, and the description you’ll read on Amazon. Getting the blurb right can be tricky, but hopefully, today’s links will provide you with a great starting point.
- https://blog.kotobee.com/book-blurb/ – 10 Tips to Write a Book Blurb That Sells: This post offers 10 tips on writing book blurbs along with an explanation of what a book blurb is. One of the best tips in this article is understanding and knowing what your genre entails. This is crucial and studying the blurbs of books in your genre can help. I also loved the tip on not summarising your story but enticing readers in. There are some great tips in this post and it’s a great place to start.
- https://blog.reedsy.com/write-blurb-novel/ – How to Write a Book Blurb: A Guide for Novelists: This is a post from the Reedsy blog and it starts off by explaining what a blurb is before telling you how to write your own in 4 steps. The steps are quite short but pack a lot in. The first of these is to introduce your main character followed by setting the stage for the conflict that will appear in your story. There’s a tip on the importance of establishing the stakes and some great examples to show you how this is done too.
- https://www.blurb.com/blog/writing-blurbs-for-novels/ – The Do’s and Don’ts of How to Write a Blurb for Your Novel: This article is short and to the point with a list of do’s and a list of don’ts to follow. These include creating intrigue and keeping it short and punch. They also include not giving away spoilers or summarising your first chapter. The do’s and don’ts are followed by some great examples that you can use to help you along.
- https://www.editage.com/info/book-editing-services/articles/the-five-S-of-blurb-writing-check-these-5-awesome_tips.html – The Five “S” of Blurb Writing – 5 Awesome Tips: This article does as most of the others and explains what a blurb is first before moving on to the five “S” you need to remember. These are Simple, Short, Samples, Story, and Selling Points. Each of these is explained in detail with some great examples to show you how it’s done.
- https://www.sarahwebb.info/blog/5-tips-how-to-write-a-winning-book-blurb – 5 Tips – How to Write a Winning Book Blurb: This is a post from award-winning children’s writer Sarah Webb that is perfect for those writing fiction for younger readers. It includes examples and five top tips that you can follow when writing your own blurb. She even includes the tip about editing because we all know, mistakes can sneak in, and there is nothing more off putting that a blurb with a spelling mistake.
- http://authorsociety.com/17-tips-how-write-blurb-sells – 17 Tips on How to Write a Blurb That Sells: This post is from the Author Society and contains 17 tips for writing a blurb. Now I know 17 sounds like an awful lot, but there are some great tips so be sure to read them. Tip 2 for example, provides you with a blurb formula and some examples of how to use it. Tip five talks about cliffhangers. Tip 8 is about using hyperbole. Tip 11 is one that hasn’t been mentioned in any of the other links and that is to stay true to your own voice. Tips 15 through to 17 are about things you can add to your blurb that will help to increase sales so if you are self publishing be sure to look at these.
- https://estherrabbit.com/how-to-write-the-perfect-blurb/ – How to Write the Perfect Blub (Examples, Formula, Opening Statements, etc.): The final link for this week is an all in one look at blurbs and it starts with a section on what the blurb is followed by an infographic on the typical mistakes writers make. There’s an infographic on telling too much and selling too little, a great image on using the wrong voice and style in your blurb. There’s a section on misleading blurbs and what can happen as well as having just a mediocre blurb. All this is followed by some great information on how to nail your blurb and this includes some great examples to really make the advice stick. The author provides you with a winning blurb formula and ends with a questions and answers section followed by a video on how to write the perfect blurb for your novel. I do recommend putting aside some time to really get the most out of this last link.
I hope you’ve enjoyed all these blurb writing tips and found them as useful as I have. If there is a topic you’d like to see covered, be sure to get in touch.
(c) Amanda J Evans