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New Digital Publisher Canelo Launches

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Canelo is a new digital publisher of engaging fiction and non-fiction released as ebooks, apps and on the web.

Working closely with authors, readers, developers and other partners, Canelo aims to bring great stories to new audiences. The founders, who have worked for Profile Books, Pan Macmillan, Hachette, Quercus and Bloomsbury, among others, want to combine the best of traditional publishing with a fresh approach. More information about their plans will be released in the coming months, but they say:

“We want to find overlooked stories with mass appeal. Initially focusing on areas like adventures and thriller, romance and saga, and quirky biography and true life, we aim to find the most gripping narratives from across the spectrum. Canelo offers cutting-edge digital marketing, industry-leading production values and highly competitive royalty rates and license terms.

We also like partnerships and want to work with brands and publishers to create innovative digital products, and to help present books in new ways. We firmly believe in the potential for digital publishing to deliver more for authors, and more for readers, and are keen to collaborate with those who share that goal.”

Canelo has been co-founded by Iain Millar, Michael Bhaskar and Nick Barreto and aims to lead the next generation of digital publishing. Working closely with writers, readers, developers and other partners they believe that the intelligent and sensitive use of technology makes publishing more effective, more imaginative, and more rewarding for everyone involved. Canelo wants to hear from innovative authors, agents and publishers who want to fulfil their potential in the digital age.

The founders have huge experience, having worked on award-winning campaigns, industry-leading digital projects and major ebook bestsellers.

Iain Millar said ‘I’m hugely excited to announce the launch of Canelo, and to be working with Michael and Nick, undoubtedly two of the brightest talents in British publishing. We first met as trade publishing was getting to grips with the ebook revolution. Now we’re here to prove that the industry can change further, and that the market for digital reading can continue to grow.’

Nick Barreto said ‘We are building a truly 21st century publisher, with the tools and agility needed to explore new opportunities to the full. Now is when things get really exciting.’

Michael Bhaskar said ‘I’ve always loved technology and reading and while we’ve made some great strides in bringing them together, there is so much more to be done. That’s why we are founding Canelo. Everyone has talked about the future of publishing for years – it’s time we actually got on and made it happen.’

Watch this space for more on Canelo.

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