It’s quite funny being on this side of the fence! I’ve worked for Bookouture for over four years as PR & Social Media Manager and have calmed down many an author when they are coming up to publication day. Now I’m that author who is constantly looking at reviews and rankings and I’m sure all my authors are giggling away at the poacher turned gamekeeper!
The one thing I’m always asked is what PR tips do I have? So here are a few that I hope might help.
- ASK! If you don’t ask, you don’t get and people won’t be able to read your mind, especially when the world is soooo busy. If you want someone to feature you on their blog, ask! If you want them to read/review your book, ask! If you want them to give you a quote, ask! If you want them to share your facebook post, ask! If you want them to retweet something, ask! Did you get that? LOL! ASK!
- If you are worried about asking something, ask yourself “what’s the worst that could happen?” The writing community is awesome and if someone can help you then I’m sure they will. But if they say no, for whatever reason, you’re in no worse a position that you were when you started.
- Build relationships with the writing community. Bloggers, reviewers and authors are an absolutely amazing group of people, but don’t expect them to do something for you if they don’t know you. We don’t do things to get things in return, but people are far more likely to do something for you if they know that you’d do the same back. Join in conversations on Facebook and Twitter, and make friends. Offer to help people. I’ve made some incredible friends through working in the book world, bloggers, authors, readers.
- Don’t take things to heart. Your book isn’t going to be for everyone, so do expect that you might get some reviews that you might not be particularly fond of. But that’s ok. Everyone is entitled to their opinion and balanced reviews show that your reviews are genuine. As long as people are not being deliberately spiteful, that’s fine.
- Lap up advice. There are a lot of people who have done what you are trying to do now, and they’ve experienced some of the pitfalls along the way. Take their advice. You are surrounded by experts. Not all of the advice will be for you, but you might just pick up that nugget that will be.
- If you have a dream of appearing in a magazine, or newspaper in particular, do approach them. They can only say no, and if they do, you are in the same position as you were before you asked. But when you do approach them, find an angle that’s attention grabbing and interesting. “Author publishes new book” is not a headline. Do then pick up the phone to that person and ask if they’ve received it. In this day and age when people get hundreds of emails, be the person that they remember! Make sure you give them who, when, where, what, what and how! And an image that relates.
- Do your research before approaching anyone you are asking to feature your book to make sure your book fits into their target market or if it’s a blogger, the type of book that they like to read. Look at their website and their review policy to make sure they are accepting requests.
- Do consider a blog tour to help you to reach new readers. You can organise this yourself, but do not underestimate the hard work it takes. An experienced blog tour organiser will already know a pool of bloggers that they use regularly and could organise a very effective tour.
- Facebook lives get a better reach than a normal post. Consider doing one of these, to show you opening your box of paperbacks, or chatting to your audience about your inspiration for your novel/writing.
- Share an extract of your book and if you are brave enough do it via a Facebook live. Have a Facebook author page so that you don’t annoy your friends and family who are not interested in your book and your writing. You’d think that family and friends will always support you but don’t hold your breath. That’s not always the case.
- Book Clubs are always great places to meet readers and get your name out and about. And libraries will also organise events where authors can go along and do an author talk. And book festivals are great too. Get out and about and be seen.
I just have to go away and take my own advice now!
(c) Kim Nash
Bookouture is a digital imprint offering BIG publisher expertise, small publisher flexibility and high royalties. See more here.
About Amazing Grace by Kim Nash:
She’s taking her life back , one step at a time…
Grace thought she had it all. Living in the beautiful village of Little Ollington, along with head teacher husband Mark and gorgeous son, Archie, she devoted herself to being the perfect mum and the perfect wife, her little family giving her everything she ever wanted.
Until that fateful day when she walked in on Mark kissing his secretary – and her perfect life fell apart.
Now she’s a single mum to Archie, trying to find her way in life and keep things together for his sake. Saturday nights consist of a Chinese takeaway eaten in front of the TV clad in greying pyjamas, and she can’t remember the last time she had a kiss from anyone aside from her dog, Becks…
Grace’s life needs a shake up – fast. So when gorgeous gardener Vinnie turns up on her doorstep, his twinkling eyes suggesting that he might be interested in more than just her conifers, she might just have found the answer to her prayers. But as Grace falls deeper for Vinnie, ten-year-old Archie fears that his mum finding love means she’ll never reconcile with the dad he loves.
So when ex-husband Mark begs her for another chance, telling her he’s changed from the man that broke her heart, Grace finds herself with an impossible dilemma. Should she take back Mark and reunite the family that Archie loves? Or risk it all for a new chance of happiness?
A funny, feel good romance about finding your own path and changing your life for the better – readers of Cathy Bramley, Jill Mansell and Josie Silver will love this uplifting read.
Order your copy online here.