Self-promotion is a key part of any author’s work. In today’s high-distraction, high-demand world, you need to make sure your promos stand out and catch your audience’s attention. And that means going visual.
Promo art is a great way to give your social media posts and banners a professional, engaging look. But, it can be expensive to get this work done professionally. Unlike cover art, however, it can be quite easy to create your own promo images, and you won’t need to break the bank, either.
I’ve got a load of links for you, here, with all kinds of tools and tips, so let’s get started:
1: Placeit – Have you ever looked at those great pictures where an author’s book is elegantly displayed on a table, on a billboard, or in the hands of a reader and wondered how you can get your own made? Well, Placeit is the tool for you. It can take a little while to navigate the various image templates and figure out where everything is, but it’s worth it. And they have really reasonable rates.
2: PicMonkey – If you already have an image ready, such as an author photo or a backdrop for a promo pic, this service is a handy way to do touch-ups and add text without the need for expensive image-editing software.
3: Canva – I’ve mentioned Canva before, and with good reason. It’s a great way to whip up promo images in a hurry that will look crips and clean. Best of all, many of the combinations are free, or at least very cheap.
4: 11 Ways to Quote and Promote Your Book Using Images – A snappy quote can be a great way to tease your readers, but you still need to make the quote stand out, visuallly. Thankfully, there are many great tools you can use to frame your quotes for sharing.
5: Promotional Toolkit – Wiley has a vast amount of information to help new authors, but I chose think article because it has even more links off to other promotional services you can use.
6: 7 Ways to Stand Out With Images – This is an older post of Joanna Penn’s, but the advice here still holds up today. She has extra tips from using Instagram to creating miniature presentations you can share on social media and other websites.
That’s all for this week. Good luck!
(c) Paul Anthony Shortt