Metadata is the information about your book that is out there in the world – be it the ISBN, the title, author, publisher, format, price, description, pub date, etc. So far, so dull – right? But it is through this metadata that your book will be found – that all important asset of ‘discoverability’. Ensuring your metadata is correct will lead to your book being correctly catalogued and recorded by the likes of Nielsen, Amazon etc. But by inserting key words into your metadata that are of relevance to your target customer, you ensure that your book is more likely to be found by the people you’re hoping to reach.
Nielsen have recently released its latest findings on the importance of metadata for discoverability and sales, and it confirms that accurate and well-written metadata is no longer something you can ignore:
NIELSEN BOOK RELEASES ITS LATEST FINDINGS: THE IMPORTANCE OF METADATA FOR DISCOVERABILITY AND SALES
Following the success of the Nielsen White Paper: The Link Between Metadata and Sales published in 2012, Nielsen Book undertook a new study and the initial results were presented at the BIC New Trends Seminar last September. Nielsen Book analysed the link between the completeness of metadata and book sales – and has for the first time run a parallel analysis to cover the US book market – the early results of the US Study were presented at the Frankfurt Book Fair in October.
The UK study uses Nielsen Book’s bibliographic data and its BookScan retail sales data to judge what correlation exists between the completeness of metadata and the resultant sales. The findings of the 2016 study echo those previously seen, where titles meeting the BIC (Book Industry Communication) Basic requirements and carrying more extensive descriptive data see higher sales on average than titles with less complete data. Taking the analysis one step further, the 2016 UK Study also shows the positive correlation between the timeliness of data supply and the resulting sales.
Read the full press release: NIELSEN BOOK RELEASES ITS LATEST FINDINGS: THE IMPORTANCE OF METADATA FOR DISCOVERABILITY AND SALES
For further information:
Mo Siewcharran, Director of Marketing & Communications, Nielsen Book
David Walter, Senior Director, Client Solutions Nielsen Book