Last year I did a series of columns on all the different social media platforms that writers can use to help build their author platform and market their books. TikTok wasn’t available then, but it is now and it’s becoming a big name in the marketing field. This is a video platform, with videos lasting a maximum of one minute. Similar to all other platforms it uses hashtags and at the time of writing this column the BookTok hashtag has 7.7 billion views. Like Instagram and the Bookstagram community, there are a number of different BookTok hashtags that you can use including #Yabooktok with 277.7 million views, #booktoker 270.2 million, #BookRecommendations 702.6 million, #spicybooktok 45.7 million, #romancebooktok 25.2 million, and more. The links I’ve chosen this week should hopefully help you navigate TikTok if you’re not already familiar with it, and give you some tips and advice on how to get the most out of this platform as an author.
- https://www.blackchateauenterprises.com/the-guide-to-tiktok-for-authors-is-this-platform-for-you/ – The Guide to TikTok for Authors: This is a great read and includes a number of sections. There’s information on TikTok advertising possibilities along with the organic reach possibilities for authors. This article does say TikTok allows 15-second videos, but it is actually up to a minute because you can string four videos together. While this article doesn’t offer any tips, it does explain what the platform is and the possibilities it presents.
- https://writingcooperative.com/how-to-use-tiktok-as-a-writer-d2fe8119adf2 – How to Use TikTok as a Writer: This article is broken into numerous sections with the first one explaining the platform and the demographics. This article was written in February 2021, so you can expect these number to have risen since then. The next section explains how to use TikTok including how to set up your profile and how to record a video including editing, adding filters, and music. There’s also information on closed captioning. There’s a mention of those all-important hashtags and cover thumbnails too. There’s a section on how often to post and a great selection of video ideas for writers. This is definitely worth the five minute read and a great starting point if you’re new to TikTok.
- https://www.youtube.com/watch?v=ht_GILUjLG4 – TikTok Tips for Authors (Making author TikToks & writing experiments) – This is a vlog or video blog that talks all about TikTok videos as an author and offers the best tips for finding trending hashtags, using BookTok for inspiration, and the tips and tricks that this author found useful for her own writing TikToks. The video is fifteen minutes long but if you like to watch someone explain things, this is an excellent watch.
- https://inspirefirst.com/writers-on-tiktok/ – How Writers on TikTok Boost Their Careers: This article begins with a section on whether TikTok is for writers and provides some great statistics. There’s a section on successful writers on TikTok that you can follow to see how they do it and maybe pick up some ideas for your own videos. The next section is about strategies authors can use and this includes being consistent with your brand across all your social media platforms, focusing on a single point per video, and letting your personality shine. The next section is about how writers on TikTok can make money (and not just from selling your books). This is called the Creator Fund and it pays per 1,000 views so the more people that view your videos the better. There’s a section on how to create a TikTok account along with a list of video ideas. Everything you need to know to get started is in this one article.
- https://zapier.com/blog/tiktok-marketing-tips/ – 7 TikTok Marketing Tips from Small Businesses: While not specifically writing related, this post has some great tips that writers can use too. The first of these is Don’t make commercials – make TikToks and it gives examples. Other tips include getting to the point, being authentic, using facts, and using trending sounds in the background. There are some excellent examples that show you what to do and what not to do and it is definitely worth the read.
- https://authornews.penguinrandomhouse.com/using-tiktok-to-cultivate-new-audiences/ – Using TikTok to Cultivate New Audiences: This is a post from Penguin Random House from March 2021, and it talks about how popular TikTok is. For authors, this post offers some great tips and insight including how to get an idea of what is out there and why participating in trends is a good idea. It also gives some great tips on what to include in your videos such as behind the scenes information. There’s a section on finding your niche and the final section is how to evaluate if TikTok is going to be the right app for your book marketing endeavours.
- https://bettermarketing.pub/how-tiktok-launched-a-book-to-the-3-best-selling-spot-on-amazon-b9c4b972b337 – TikTok Launched a Book to the Number 3 Best Selling Spot on Amazon: The last link for today is more of an example of how when used right, TikTok can be your number one marketing strategy. In this article, the author got her book to number 3 in the entire Amazon store and she did it by making a TikTok video that went viral. The article breaks down what the author did right. The first thing was to tell a compelling story, the second using trending hashtags, and the third an extremely popular song. This post showcases everything and tells you how you can try this type of book marketing too.
I hope you’ve enjoyed all the links this week and have some ideas on how to market your next book on TikTok. If there is a topic you’d like to see me cover, all you need to do is get in touch with me via any of my social media links.
(c) Amanda J Evans