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Resources for Writers

Timing is Everything: Really Useful Links by Paul Anthony Shortt

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Article by Paul Anthony Shortt ©.
Posted in Resources (, ).

There’s more to publishing and promotion than a great book and solid marketing material. All the promotional work in the world won’t help you if you start too late, or your book launch clashes with a more famous author’s latest release.

You’ve got to plan everything in advance. Even if you’re traditionally-published, you’re likely to be the one organising your book launch, and you’ll definitely be left to handle almost all of your online promotion on your own. You need to look at the months and even years ahead and see where the best times are to plan events and stages.

1: When’s the Best Time to Publish Your Book? – You’d be forgiven for thinking that the best time to release a book was Christmas. But there are other factors to consider, like the sheer amount of competition from other books and other forms of entertainment. This article helps you out by showing you when the major publishers release certain genres, and giving you advice that’ll work all year round.

2: Book Promotion and Marketing Timeline – You can’t afford to go into your book’s release without a plan for how and when you’ll handle promotion. There’s more to marketing than shouting into the social media voice, and there are different times when certain tasks are better to pursue.

3: The Best Time to Market Your Book for Sales Success – This article is quite USA-centric, but it does have some good advice on how to use the time of year to boost your book’s promotion.

4: Best Times to Post on Social Media – 23 studies have been collected and reviewed to produce a free PDF which breaks down the most effective times of day to post on various social media platforms. With this industry being so competetive, even something as simple as this can give you an edge.

That’s all for this week. Good luck!

(c) Paul Anthony Shortt


Paul Anthony Shortt believes in magic and monsters; in ghosts and fairies, the creatures that lurk under the bed and inside the closet. The things that live in the dark, and the heroes who stand against them. Above all, he believes that stories have the power to change the world, and the most important stories are the ones which show that monsters can be beaten. Paul's work includes the Memory Wars Trilogy and the Lady Raven Series. His short fiction has appeared in the Amazon #1 bestselling anthology, Sojourn Volume 2. Website: http://www.paulanthonyshortt.com Facebook: https://www.facebook.com/pashortt Twitter: @PAShortt Paul has a Patreon where you can help support his work, here: https://www.patreon.com/paulanthonyshortt