How can you produce quality content for your blog when you simply don’t have the time? There may be many reasons why we are time poor but blogs are an excellent way to increase exposure to your product, whether that’s a book or an Instagram channel. If you’re really stuck, going on holiday, or running a business that needs regular content, one option is to hire writers and some great writers are available through Globex Writing Services.
That said, here are five crucial factors to consider when writing epic content for your readers.
1. Keep Your Audience in Mind
Sounds common sense right? It is, but sometimes common sense is not so common. When writing our next great idea, we often neglect our audience – those, who made our blog what it is today. To cater to them, we need to write what they want to read. This means we need to keep one eye on posts that were previously successful.
Use Google Analytics to search for your top performing blogs in the last three months.
- Are these blogs still getting traffic?
- What did you do in those blogs that brought so much traffic?
- And, finally, can you repeat the same process in your next blogpost?
Create a spread sheet or table – or jot it down on a piece of paper – to see the trends in your posts. This will help you determine a plan/outline for the new blog post.
2. Make Content Relevant with Keywords
If your content isn’t optimized for keywords, it isn’t going to get many visitors. Add relevant keywords to your blog that have a low difficulty and high search volume.
There are many great tools to find keywords but I personally prefer KWFinder tool. Here is how you can use it to find the keywords of your choice.
Note: It only offers three free searches, but Google also have a keyword search tool that is unlimited.
Use the tool to find keyword difficulty and search volume of each keyword, refine your search to reflect the audience you are hoping to hit.
Tips for Optimizing Keyword in Content
- Select at least three keywords for each blog post
- Optimize keywords in heading, first paragraph, subheads, middle paragraph, and last paragraph.
- Keep keyword density between 0.75% and 1.5%.
- Add images and optimize them for keywords as well
- You can add graphs, charts, and bullet points to make your articles even more engaging for the users.
- Google loves images, but ensure that each title is optimised too, not just a series of random numbers that mean nothing to a Google bot looking for content to satisfy searches.
- Try to add FAQs to your blog posts so that they show up in rich snippets of SERPs.
3. Share on Social Media
‘Sharing is caring’! Social media is important bringing posts initial traction and publicity, to draw the attention of new readers who will be wowed by your content and become regular visitors. Whenever you write a blog post, no one is going know it’s there unless you tell them (unless they’ve signed up for your notifications). Three social media websites that you should be using frequently to promote your blog posts are:
- Reddit (optional)
- Linked In (optional)
You can use other social media websites as well but the these are the key traffic generators.
You can link your blog to the key sites so that every time you post it’s automatically shared. Check out WordPress sharing plugins and ensure that not only do your posts go out automatically, but others can share content to their followers.
Use the tool below to see how posts are shared – data is key to understanding what works and why.
You can use this debugger to make Facebook fetch your new post, then when you add the link to Facebook, it will automatically show the main image and headings in your post.
Similarly, while posting content on Twitter, make sure of Tweepi, Twitter multi-user App. This will help you post content to multiple Twitter accounts. You can also use this app to schedule your Twitter posts in advance.
4. Add Facts, Tables, Bullet Points, and More
What makes good content great? Detail. By adding facts, tables, bullet points, sub-headings, content in italics and bold, and quotation marks.
Google confirms that it loves bullet points too. Here on Search Engine Journal, the writer Dylan Thomas explains that bullet points help with conversion and sales “Like headings, bullet points offer dual incentives for your SEO and conversion metrics. They break up the page and stand out from the rest of the text, which means they’ve got a better chance of being read. After all, pretty dot points are easier to read than chunky text. Conversely, filling your page with bullet point lists will dilute their impact on readers – so be careful!”
Organized information ranks higher in Google searches which is why you see ‘Top 10 Tips’ type articles regularly shared. Add relevant bullet points, internal links and sub-heads so that your blog posts can stand out from the rest.
5. Add Call to Action (CTAs)
You have the content written and ready for publishing. Now what? Add CTAs to your content pieces. Why? Because CTAs are the only way to help convert users on your ecommerce store or to persuade them to buy your book.
- You can add as many CTAs as you want but a good rule of thumb is to add the CTA right after 100 words of content. This can be either two or three paragraphs. The reason you need to add a CTA after first 100 words is because it will show up even for users who don’t want to read the whole post.
Note: Almost 90 percent of visitors will leave the post after skimming through the first two folds, so ensure you add the CTA before they leave your website!
Also, make sure to add the CTA in the middle of the post’s content. This is where you really start to sell your content. When you add a CTA here, your readers are more likely to buy.
- Finally, you should add a CTA at the end of your post. The last CTA helps convert users who require more time to make a decision.
Hubspot has written a comprehensive post describing the best positions to place your website CTAs. Here is the heat map of a sample post.
As you can see only 0.3% visitors came to the end of the post. Users usually don’t follow a specific pattern when scrolling through a blog post and your heatmap will portray the same picture.
Understanding how your posts perform on the web and why, reader behaviour and sharing will boost both your traffic and your income!
(c) Jamshaid Chaudhary