Writing a Blog: Really Useful Links by Lucy O’Callaghan

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Lucy O'Callaghan

Lucy O’Callaghan

A blog is a way for writers to reach readers on a regular basis and having a following online can only widen your readership. Building an audience doesn’t happen overnight; patience and careful thought need to go into setting up a blog. Talking about what you’ve eaten for dinner or baked this week might be a bore to readers but interspersing this with updates on your writing or how-to guides might lead to a following that ultimately turns into book sales at the right time. I have put together some articles and YouTube clips with some great advice on how to blog, what to blog about, and how to set up a blog.

  1. How to Write a Blog Post in 10 Steps – 2024 – MasterClass

Time spent learning how to write a blog post can serve as an investment in your broader career. This article from Masterclass says you need 4 elements in a good blog post: a clear subject, a great headline, a hook, and a solution. 10 steps in writing a blog post include addressing a compelling topic, outlining your post, explaining your connection to the topic, using a clear layout, proposing solutions, and considering search engine optimisation. It’s important to research SEO trends and key terms: ideally, you want to make sure your posts are near the top of search engine results. Content marketing is a hugely important part of being a successful blogger. Make sure to tweet and post about your work on social media.

  1. How To Start A Writer’s Blog (The Basics) – Jericho Writers

This article covers the basics of starting a writer’s blog. Contact with your readers can start with a blog whether you are published now or are hoping to be. Jericho Writers suggests ideas to write about including opinion posts, how to guides, personal anecdotes, book reviews, and book giveaways. It discusses the different blog platforms available and which might work for you. Although it’s important to write for enjoyment, you must make it worth a reader’s time to stop by.

  1. How to Start a Successful Blog in 2024 – The Minimalists

How to start a successful blog from The Minimalists, talks you through setting up a blog. They recommend using WordPress because of its creative freedom and flexibility, and it’s free! This is a very useful article. You’ll have your own blog in less than an hour!

  1. How to Start Blogging: A Definitive Guide for Authors | Jane Friedman

Jane Friedman shares a definite guide to blogging for authors. The average author does not benefit much from blogging unless certain conditions are met. To be an effective blogger you must be consistent both in the frequency of your blogs and the subject matter. You must have the patience to build a readership. Only about 10% of your readers will engage with your blog so it takes a while to see the growing interest. The most successful blogs have a very focused angle and appeal to a very specific audience. She shares tips about crafting quality posts that will get read and shared including improving scan ability as most readers will skim content: add subheads, paragraph breaks, lists, and bold lead-ins. Add images and ask questions at the end to get people active in the comments. Creating cornerstone content is referring to any article, post, or page on your site that draws new readers to your blog consistently. Using SEO, creating lists or round-ups regularly will also help footfall to your blog. This article is a must-read.

  1. A Beginners Guide to Blogging – Setting Up Your Blog – Writing.ie

A beginner’s guide by Michelle Moloney-King. Blogging provides a platform to showcase your work, to gain a dedicated following and it’s readily available to anyone who wants to write. Michelle suggests putting together a plan using suggested questions. She discusses blog layout and how to promote your site.

  1. 10 Things to Blog About When You’re a Brand-New Author | by Amrita Chowdhury | The Writing Cooperative

Writing Cooperative shares this quote from Seth Godin: ‘The best time to start promoting your book is three years before it comes out. Three years to build reputation, build a permission asset, build a blog, build a following, build credibility, and build the connections you’ll need later.’ Suggestions of what to blog about before you start or while you’re writing your book include a snapshot of behind-the-scenes, character sketches, reviews and opinion pieces, personal pieces, and news and updates.


How to captivate your website visitors and blog audience by following some easy steps. Here’s how to blog for beginners.

Maybe. To blog or not to blog is up to you. Don’t start an author blog because you’re a writer or some marketer told you to. Blog because it is the right choice for you and your readers. An author blog is a commitment of time and creative energy, so you need to understand its purpose, pros, and cons before you jump in.

Blogging is a fantastic way to keep your audience engaged and excited about your content. Learn about the best hosting platforms and tips on creating a successful blog that leaves your readers wanting more!

There is a lot to consider when setting up a blog but the most important part is maintaining the blog. Most people don’t post regularly and lose interest quickly when their following doesn’t grow overnight. It is a commitment to keep a blog active and it takes patience to see results. Another important factor is you don’t want to be spending all your time writing blogs and not concentrating on your book! It’s worth following other writers’ blogs for a while and seeing what kind of content and how often they post. I hope this week’s column has been useful for you. As always if there are any topics you would like me to cover, please get in touch.

(c) Lucy O’Callaghan

Instagram: lucy.ocallaghan.31.

Facebook: @LucyCOCallaghan

Twitter: @LucyCOCallaghan

About the author

Writing since she was a child, Lucy penned her first story with her father called Arthur’s Arm, at the ripe old age of eight. She has been writing ever since. Inspired by her father’s love of the written word and her mother’s encouragement through a constant supply of wonderful stationary, she wrote short stories for her young children, which they subsequently illustrated.
A self-confessed people watcher, stories that happen to real people have always fascinated her and this motivated her move to writing contemporary women’s fiction. Her writing has been described as pacy, human, moving and very real.
Lucy has been part of a local writing group for over ten years and has taken creative writing classes with Paul McVeigh, Jamie O’Connell and Curtis Brown Creative. She truly found her tribe when she joined Writer’s Ink in May 2020. Experienced in beta reading and critiquing, she is currently editing and polishing her debut novel, The Lies Beneath – to be published by Poolbeg in April 2024.
Follow her on Instagram: lucy.ocallaghan.31. Facebook and Twitter: @LucyCOCallaghan

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