Writing for Google is simple. Find out just how easy it is to rank your web bio on Google by reading this short article…
So you want to get found on Google? Sell more of your work online? Pick up work? Or just have a go-to page, to identify yourself to search engine users?
We will cover the simple steps to rank your web page bio on Google for your chosen keyword search term. So when web users type your name into the search engine. Your bio will be ranked top of the results page.
Depending on how common your name is. And how well you choose the search term for which you wish to rank. Your Bio should rank on Google in a matter of weeks.
Have you ever wondered how Google decides which writers to feature prominently on its results page? How would Google know to rank your bio above any other web page on the Web?
Your bio is one of the most crucial web pages for a writer. Once you learn the principles of how to write for Google. You can apply them to any web page or project.
Writing for Google – how to?
When it comes to writing for Google. We’ll break the project down into simple steps which even a computer novice can master.
First, we’ll examine choosing your keyword search term or the term you’d like to rank for when users type their search term into Google.
Then we’ll talk a little about why content is king when it comes to writing for Google. And how it’s often the most engaging, educational or inspiring article that wins in the Google ranking race.
Finally, we’ll talk a little about why your linking structure is so vital for your website or bio. In other words – the web pages you link to and the web pages that link to you.
1. Your Chosen Keyword Search Term:
Since Google is an online platform, it serves results based chiefly on the search terms people type into Google.com. So if you are looking for ‘cat videos’, you’ll get videos of cats etc.
We’ll use the same keyword search technique to choose which search term you want to rank for on Google.
Let’s say – for example – my nom de plume or pen name is Tara Tomkins. And I’m a crime fiction writer.
Then the first page that I’ll be looking to SEO (Search Engine Optimise) – or rank in Google – will be my bio web page. I want people who type ‘Tara Tomkins crime fiction’ into Google to see my bio page in the number 1 organic (non-paid) Google spot.
Your keyword search term will vary, of course. Based on your name, your speciality, your genre and how you want readers to find you on Google.
Some writers will want their location included in their keyword search term, i.e. ‘Tara Tomkins Cork City author’. Remember, the more specific you are with your search term, the easier it’ll be to rank.
2. Keyword Location On Your Web Page:
Not only is the keyword search term important. But also, the location of the keyword search term on the webpage has meaning when writing for Google.
You want to use your keyword search term at the beginning of your…
- Your page URL.
- Your page title.
- Your page heading.
- At least one subheading.
- Stud your copy with the search term and synonyms of the search term maybe 2 to 4 times, depending on the length of the piece.
Complicated? Let’s take an example from the web. Below you can find a biography of well-known author Stephen King on BookBrowse.com.
The screenshot was taken with permission from bookbrowse.com
Since Stephen King is a famous author, most people looking for information on Stephen – simply type ‘Stephen King’ into Google.
BookBrowse.com is competing for this traffic on Google and ranks well on the first page of the search results for the search term ‘Stephen King’.
Not only does BookBrowse.com place the keyword search term ‘Stephen King’ strategically throughout the page. It also uses variations of the phrase such as ‘Stephen King Biography’ for greater effect.
Also, note the external link to Stephen’s website. We’ll talk a little about external and internal links later.
Content is King.
As a writer – you’ll be well aware that the standard of your writing is a significant factor in gaining readers. The same goes for Google.
Google knows when users spend time on your webpage and when they pogo-stick or press the back button and return to Google straight away.
The more time people spend on your page. The higher you’ll rank in Google. And the more people will find your webpage authoritative and link back to your page from their websites.
Ask yourself this question? Are you giving the visitor all the information they are looking for when they search? Are you educating, inspiring and entertaining your visitor?
Also, think about your title tags. And the text that gets displayed on the Google search engine results page.
Notice how BookBrowse.com places the keyword search term ‘Stephen King’ near the start of the page URL, the page title tag and the page description.
Also note, having an engaging page title and page description can make your webpage stand out from the crowd on the search engine results page. And the more people who click on your page as opposed to your competitor’s page – you guessed it – means a higher Google ranking for you.
Last – but not least – comes linking structure. Linking structure is the number 1 factor for Google’s ranking algorithm, and if you get this one right. Then you have an excellent chance of ranking well in Google.
The more authoritative websites linking back to your website in a similar niche to your website. The better for your Google ranking. These backlinks are the basis of a great Google ranking strategy.
Let’s take the BookBrowse example. One of the main reasons BookBrowse ranks so highly for competitive search terms such as ‘Stephen King’ is its backlink profile. Here we can see a backlink from the well-established librarian’s yellow pages website, LibrariansYellowPages.com.
Do you know any authoritative organisations or websites in your niche or industry willing to link back to your website or web page?
Remember, the text used in the backlink matters, i.e. if the backlink is written as Stephen King biography to the BookBrowse Stephen King page. This backlink wording is by far superior to a backlink wording that states simply, Biography Page.
A backlink doesn’t necessarily have to be to your webpage. An authoritative backlink to almost any page on your website will help with the Google ranking of every page.
To a lesser extent, Internal link and external link structure are also important. Internal links are links from one page of your website to another page on the same website.
External links are links from your webpage to other authoritative web pages. Judicious use of internal and external links are a ranking factor for Google.
BookBrowse uses both Internal and External links to good effect on their websites. Examples of these you can see below.
This article on writing for Google is a brief overview of ranking your web page on Google and getting more attention online. Before I leave you, I’d like to mention one or two relevant points.
Since using your keyword search term on your page – can lead to a higher Google ranking. Using the term over and over again should lead to even better results, right? Not really. No.
This phrase stuffing – called keyword stuffing and should be avoided. It would be best if you wrote with your readers in mind and not for search engines. This is important.
Overall, if you were to take anything from this article, I would encourage you to choose your keyword search term carefully. Do your best at crafting a webpage. And most importantly – start building those backlinks.
(c) Dara Burke
When Dara Burke isn’t writing for the web or working as a web developer in Cork, he’s taking history tours of Cork city and working on his passion projects. For any questions pls. Don’t hesitate to get in touch at email@example.com. Happy Hunting!