Resources for Writers
Your Online Platform: Really Useful Links by Paul Anthony Shortt
It’s one of the most important tools of the modern writer, and yet so often poorly-defined and misunderstood. It’s your author platform, and it’s both a useful way to promote your books, and not actually meant for selling books.
Confused? Don’t worry, you’re in good company. Plenty of authors struggle with their platform, between juggling social media profiles and balancing self-promotion with follower-engagement. This is an area I’ve had to look into lately as I recently came off a year-long break from writing and promotion.
Here’s some helpful advice I’ve picked up:
1: A Definition of Author Platform – You can’t build something without first understanding what it is, what it’s not, what it’s for, and what it’s not for. Start here, with this detailed look.
2: Learn Why Publishers Want Authors With Platforms – The next thing to look at is why exactly a platform is important. It’s not just self-published authors who need to take charge of their platforms; those seeking a publisher will also benefit from wrangling their public presence.
3: This is the Reason Your Author Platform Impacts Book Sales – The bottom line for any author, after publication, is “how will this help my sales?” There is no hard and fast answer, but this article looks at the subtle ways a solid platform can be a part of your promotional force.
4: Build Your Author Platform – If you’re like me and a little clueless about the vagaries of managing a public presence, this is where you need to start. These are 7 tips for building your platform up from scratch.
5: Author Platform Building Mistakes to Avoid – PR can be an unforgiving game, especially on the internet. 10 experts offer their views on the mistakes you want to make sure your platform avoids.
That’s all for this week. I hope you’ve found this information as engaging as I have. Good luck!
(c) Paul Anthony Shortt