This week is the final week in the series of social media for authors and the focus is turning to YouTube. This massive video platform is a great way to interact with readers, take Marian Keyes for example, and the links I’ve chosen for this post all feature tips and advice on how to make the most of YouTube as an author.
- https://www.youtube.com/watch?v=klAl1_PnPUI: YouTube for Authors: 5 Reasons Authors Should Create a Channel: This first link is for a YouTube video that talks you through 5 reason why you as an author should create a YouTube channel and start posting videos. It’s a fun video and definitely worth taking a look at if you want to figure out the benefits of using YouTube as an author. It’s only five minutes long as well.
- https://booklaunchers.com/youtube-video-marketing-authors/ – An Epic Guide to YouTube Video Marketing for Authors: This article talks about how powerful YouTube is and why it’s great for connecting with readers. It also features 7 Tips on how you can use YouTube for your marketing. There are some tips on planning your content as well as links to additional videos where you can find out more. And if you don’t want to read everything, there is a link to a YouTube video on the 7 book marketing tips.
- https://www.thecreativepenn.com/2016/04/11/video-marketing-youtube/ – Video Marketing and YouTube Tips for Authors With Michael La Ronn: I’m a big fan of Joanna Penn’s blog and podcasts and this hour long podcast is all about YouTube marketing for authors. You can listen to the Podcast or read the post which gives an overview of what is covered. This includes tips on making the most of your YouTube channel, tips for fiction writers, tools and apps to help create quality videos, and much more.
- https://www.ingramspark.com/blog/what-can-authors-learn-from-youtube-stars – How to Promote Your Book on YouTube: This post from IngramSpark has lots of great information. From marketing where your readers are to showing them the real you. It talks about creating regular content and also offers 3 great ideas for video content that works including cover reveals, giveaways, and more.
- https://blog.bookbaby.com/2012/10/5-youtube-promotion-tips-for-authors/ – 5 YouTube Promotion Tips for Authors: This blog post from BookBaby has some great tips that aren’t included in any of the other links above. One of these is the position of your links in your video description. Another is how important your first 15 seconds are. I guess it’s all about making a good first impression. There’s information on tags and how to choose the best titles for your videos so you’ll get found in the YouTube search feature.
- https://nybookeditors.com/2019/09/how-to-use-youtube-to-promote-your-writing/ – How to Use YouTube to Promote Your Writing: This post is from the NY Book Editors and it starts off with some reasons why you should be using YouTube including the fact that it is free. It explains how to choose a name for your channel, how to set goals for your channel, and how to choose the right topics for your videos. There is a section on SEO as well which is really important for getting your videos discovered in the search feature. There are some other great tips too including keeping your videos short, posting trailers, and there are some additional links at the end of the post too that provide more information.
- https://insights.bookbub.com/ways-authors-use-videos-to-engage-with-readers/ – 20 Ways Authors Use Videos to Engage with Readers: This is another great article that gives you 20 ways that you can use videos on YouTube to engage with readers. Tips include answering fan questions, giving sneak peeks at upcoming releases, cover reveals, introducing characters from your books, contest and giveaways, author interviews, talk about the inspiration behind your book, behind the scenes videos, and more. There really is something in this for everyone.
- https://www.authorlearningcenter.com/marketing/social-media/w/youtube/7637/how-authors-can-use-youtube-to-promote-and-sell-books – How Authors Can Use YouTube to Promote and Sell Books: This article features a list of benefits of using YouTube as an author as well as including lists of topics to talk about for both fiction and non-fiction authors. There’s information on equipment and software and how to go live. There’s a section on growing your subscribers too.
- https://kindlepreneur.com/youtube-sell-books/ – How to Sell Books Using YouTube: This final post is from Kindlepreneur and it is packed full of great stuff. The first section is all about planning your videos around your book. There’s a section on how to create a professional YouTube channel including some examples. Another great tip was the use of playlists for your books. There is a section on how to create high-quality videos and a section on optimizing your channel. The final section is a case study.
I hope you enjoyed the links today and have a better understanding of how to use YouTube as an author. If there is a topic that you would like to see covered, get in touch and I will see what I can do.
(c) Amanda J Evans