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Blurb Enhances Ebook Capability

Writing.ie | Resources | Digital Publishing | Getting Published

Vanessa O'Loughlin

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For authors wanting to get creative with their childen’s books, how-to or even fiction, Blurb has announced a new version of its easy-to-use eBook editor that allows authors to add video and audio to create a vivid, multi-dimensional storytelling experience on the iPad. In an exciting more for authors, anyone can now create rich media ‘enhanced’ ebooks for the iPad with audio and video.

“We have effectively turned digital storytelling on its head,” said Eileen Gittins, CEO and Founder, Blurb.co.uk. “You’ll get the familiar structure and narrative of a book, plus the freedom to add multimedia to create a richer, non-linear storytelling experience.”

Known for helping bookmakers of all skill levels create exceptionally beautiful books, Blurb is a complete platform for anyone who wants an easy way to create, share, and sell print and digital books. Authors can create their book once and output it to print or ebook format, quickly and automatically. And now with Blurb’s enhanced ebook editor, you can now breathe new life into books on the iPad by adding video, audio and other content from your computer, phone or camera. With a few clicks, your ebook becomes a multimedia masterpiece.

“Contemporary storytelling like this embraces the way we live our lives today, capturing and consuming media in multiple formats, wherever we go. Plus it’s quick and easily shared with an audience.” Gittins explained.

Tom Hughes of Cautious Train Productions, an Irish filmaker specialising in book trailers told writing.ie “This is a really exciting step forward for the eBook. Fiction authors can add a well crafted trailer to the opening pages and really take control of the expectations and atmosphere of their novel. It will be incredible for children’s authors, not to mention a whole world of uses with non-fiction titles. Imagine a history title embedded with stock footage and maps, or a travel guide that actually takes you there!” Tom revealed some of the secrets of making great book trailers in an article for writing.ie that you can read here.

Blurb’s eBooks are truly optimised to display images and text beautifully, so author’s work is recreated exactly the way they design it. This development, as Tom says, will be of particular interest to children’s book authors, food writers – see the example (right) of a a Blurb cook book with a video how-to addition – or other how-to type guides where design and presentation are critical. Want to write a book on how to paint or knit? Now you can show your reader exactly what you mean!

The print books Blurb produces are also of a very high bookstore quality – with top-notch binding, quality paper and professional printing. Writing.ie have been particularly impressed with the cover quality of Blurb’s books, some of which really do leave Amazon CreateSpace’s covers in the shade.

While Blurb books are not automatically available on Amazon, Blurb gives authors everything they need to share and sell their book easily.  Blurb’s authors receive free promotional tools and can sell their books through the Blurb bookstore. Blurb will also help eBook authors submit their work to the Apple iBookstore for free.

For a visual explanation and demonstration of the Blurb’s enhanced eBook product, check out this video: http://vimeo.com/49748737. or visit Blurb.co.uk.

Blurb was founded by Eileen Gittins in 2005, and includes a team of design, Internet and media veterans who share a passion for helping people bring their stories to life. In 2011, Blurb shipped nearly 2 million books to 70 countries. In 2010, Blurb was ranked the fastest growing media company on the Inc. 500. Blurb is based in San Francisco with offices in London, so help is only a phone-call away should you need it!

About the author

(c) Vanessa O’Loughlin October 2012

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