Launch of The Alliance of Independent Authors | Resources | Getting Published | More Publishing Options

Vanessa O'Loughlin

The Alliance of Independent Authors will launch at London Book Fair on April 18th. It’s the latest indication of how online technologies are radically shifting publishing power structures, says author and Alliance Director, Orna Ross (right).

“Writers are the wellspring of this vast mega-market of 1,500 international exhibiting companies, and 24,500 publishing professionals,” says Ross. “But until now, there was little room for writers at such trade fairs, unless they were already in the celebrity league.

“That a self-publisher’s organisation is launching there, at the heart of the industry, is another sign that we are in the middle of a literary revolution. Self-publishing is now the preferred choice for increasing numbers of writers who find they can make a living from their writing without the need of an agent or publisher.”

The Alliance of Independent Authors is the only nonprofit association for the self-publishing writer.  Started by Orna Ross as a response to her own experience of leaving trade publishing to try the independent route, the global organisation offers advice and guidance, connection and collaboration, and a host of benefits and incentives.

The launch will feature a number of writers talking about their experience of going indie, from established successes like Linda Gillardrecent converts like New York Times bestseller Joni Rodgers, to new author Jerome Griffin, who is just starting out. International advisers already appointed to assist the Alliance include, from the US: Smashwords’ Mark Coker, Media Professor Jane Freidman, and co-founder of Writer Beware Victoria Strauss. From the UK Joanna Penn and Gary Smailes join’s Vanessa O’Loughlin who represents Ireland and the Eurozone.

The organisation hopes to educate the literary and publishing sector about how and why writers go indie, in the hope of fostering mutually beneficial partnerships with distributors, rights agents and indie presses and booksellers.  It will also promote a code of standards and encourage excellence, through advice, example and showcasing.

The Alliance also intends to be an advocate, and campaigning voice, as self-publishing writers are currently unrepresented within the literary and publishing industries — often voiceless, excluded from most other writing organisations on largely spurious grounds, asked to pay for reviews, rarely invited to literary events or conferences.

“The London Book Fair is to be congratulated on being the first major publishing institution to open its doors to the self-publishing writer,” Ross said. “That’s what we’ll be celebrating as we launch the Alliance: that there has never been a better time to be a writer.

For more information visit the Alliance of Independent Authors website – if you are an independent author, join today!

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